Ernest Packaging Solutions | Cardboard Sessions
Ernest Packaging Solutions is a packaging company based out of Portland, Oregon. While you might think packaging is boring, we helped them stick out from their competition with several campaigns spanning across a year.
Cardboard Sessions is a new video series where professional musicians play on Ernest’s cardboard instruments. Initially, the plan was to have 6 episodes. However, because of its popularity and client satisfaction, the final count more than doubled.
As the writer, I worked closely with strategists and designers to develop the content calendar to promote Cardboard Sessions. I also wrote the copy for the blogs, emails and social platforms, including original subtitles for each Instagram Reel. As a team, we presented our work both internally and to the clients for approval and feedback.
Full blogs for each episode are linked here:
Episode 2, Episode 3, Episode 4, Episode 5
Social Copywriting: @Ernest_Packaging
For all the jazz fans out there, Episode 5 is in the pocket with Shannon Powell, James Andrews and the Crescent City All Stars. It’s the perfect trio of melodic invention, unpredictable beats and sounds that just make you want to dance. Oh, and all of these magical tracks are played on our paper instruments. Head to the link in our bio to see the full jam session.
If grunge is your go-to, you’re not going to want to miss our latest episode of Cardboard Sessions with @otisserie of Fluf on the guitar, @sarah.linton of @imharshmellow on bass and @drcrover from @melvinsdotcom on drums. This jam session mixes the best of the 90s with the innovation of today thanks to our corrugated instruments. Make sure to watch the full episode and our previous ones on our YouTube page. Link in bio.
When it comes to Cardboard Sessions, we’re not turning the volume down anytime soon. Episode 3 brings more rock your way with musicians from @reignwolf and @rageagainstthemachine. During this jam session, you’ll witness how artists feed off each other’s energy–making original riffs that’ll give you goosebumps. So, get ready for your front row seat as our corrugated instruments take music to a new level. And don’t forget to watch our previous episodes by heading to our YouTube page. Link in bio.
With guitarist @reignwolf and drummer @bradwilk from @rageagainstthemachine, you know Episode 3 of Cardboard Sessions is going to be next-level awesome. Paper never sounded so good. 🎸🥁: Link in bio for the full video.
We brought you chaos, and now, we're bringing you music. Cardboard Sessions introduces you to some of the most talented musicians in the world and gives you a backstage pass to the creative process. And to up the creativity factor, all of these jams are made using our own Cardboard Chaos instruments. Make sure to subscribe to our YouTube channel so you don't miss an episode. Link in bio.
Digital Copywriting: Blogs and Landing Pages
The Creative Team for Ernest Packaging Solutions:
Creative Director: Bem Jimmerson
Account Director: Madison Cartwright
Senior Social Content Strategist: Ashley Heinonen
Art Director: Sean Martinez
Writer: 🙋♀️
Project Manager: Susannah Schnabel