Ernest Packaging Solutions | Givember
Every year, Ernest Packaging Solutions spends the month of September giving back to the communities around their 13 locations across the country. With a goal of 30,000 hygiene products, our campaign helped them more than double that number with a final tally of 73,683 items.
As the writer, I worked closely with strategists and designers to create the content calendar and the landing page designs. I led the writing for the blogs, internal and external landing pages and social copy across multiple platforms. As a team, we presented our work both internally and to the clients for approval and feedback.
Social Copywriting: @Ernest_Packaging
It's Givember time! Starting today until the end of the month, our team will work together to collect 30,000 hygiene items to donate to shelters around the country. It's a hefty goal, but the giving spirit is something that runs deep here at Ernest. Read our latest Buzz Blog to learn more about Givember and what we've accomplished in the past. Link in bio.
Mr. Wilson learned the importance of helping others at a young age after his father passed away. It was during the Great Depression and times were tough. His mother, Minnie, didn't always have 10 cents for her boys to get a hamburger or go to the movies. But she always had a dime to spare for someone in need. Charles never forgot this sense of charity. And it lives on at Ernest to this day. Click the link in our bio to learn about Givember and how we're giving back.
We have two days left of Givember! Our team has been working so hard to hit our goal of 30,000 hygiene items—and we’re confident they’ll go above and beyond. Thanks to Minnie and her boys, the giving spirit runs deep at Ernest. So, before Givember ends, head to the link in our bio to see how it started. #ernestgivesback #givember2021
When Ernest sets a goal, we don't just meet it, we hit it out of the park. And that's exactly what we did this Givember. We had a goal of collecting 30,000 personal hygiene items...and our team collected a whopping 73,683, which were donated to houseless shelters around the country. Thank you to everyone who participated and embraced the giving spirit. Head to the link in our bio to see where these items went. #ernestgivesback #givember2021
Digital Copywriting: Landing Pages
The Creative Team for Ernest Packaging Solutions:
Creative Director: Bem Jimmerson
Account Director: Madison Cartwright
Senior Social Content Strategist: Ashley Heinonen
Art Director: Sean Martinez
Writer: 🙋♀️
Project Manager: Susannah Schnabel