Nike Serena Williams Manifesto

As a freelance copywriter, I was asked to write a manifesto for Serena Williams, highlighting not just her athleticism, but her influence. This finished copy is in the new Serena Williams Building at the Nike World Headquarters.

I also wrote copy about the stories behind the murals, graphics, design elements, etc in the Serena Williams Building and LeBron James Innovation Center for internal use and tours.