Nike Phantom GX & Mad Ready Pack
Using the โMad Readyโ mindsetโan obsession and all-consuming love for footballโthe Nike Phantom was engineered for the most precise players in the game. Featuring legendary footballers Erling Haaland and Deyna Castellanos, this global 360 marketing campaign brought precision to life through bold imagery, unforgettable AVs and surreal social moments.
The campaign featured the limited edition Phantom โVortexโ colorway, as well as the Mad Ready Pack which included all boot silos: Phantom GX, Phantom Luna, Tiempo and Mercurial.
As the writer, I worked closely with the rest of the narrative team to apply the narrative strategy to the overall messaging that helped set the tone for the campaign.
Using brand guidelines and a strategic approach, I wrote the digital executions, which included social, email, app threads and landing pages. This copy was also used for OOH placements across the globe, including stores and billboards. I also partnered with the designers to add storytelling elements to the motion pieces, as well as the digital designer to amplify social moments.
Consumer-facing line: Precision on Point
AV: Featuring Erling Haaland, this was one of several motion pieces that amplified the concept of precision.
Social Copywriting: @NikeFootball
The next generation of ๐ท๐๐๐๐๐๐ is here to take the game by storm ๐ช๏ธ Together for the first time, ๐ฎ๐๐๐๐๐๐๐ uppers are paired with the Nike ๐ช๐๐๐๐๐๐ ๐๐๐ ๐ท๐๐๐๐ underfoot to deliver more ๐๐๐๐๐๐๐๐๐, more ๐๐๐๐๐๐๐, and more ๐๐๐๐๐๐๐ in every move. Available in the limited edition Vortex colorway on January 11.
๐ช๏ธโฝ๏ธ๐ช๏ธ The precision of ๐ฎ๐๐๐๐๐๐๐ and the agility of the ๐ช๐๐๐๐๐๐ ๐๐๐ ๐ท๐๐๐๐ combine in the next generation of Phantom to create the perfect storm. Coming January 11th the new ๐ท๐๐๐๐๐๐ ๐ฎ๐ฟ and ๐ท๐๐๐๐๐๐ ๐ณ๐๐๐ in the Vortex colorway.
With ๐๐๐๐๐๐๐๐๐, ๐๐๐๐๐ and ๐๐๐๐๐ at your feet, youโre ready for it all. Introducing the ๐ด๐๐ ๐น๐๐๐ ๐ ๐ท๐๐๐ ๐ฏ๐๐คโก๏ธ Available January 25.
@erling.haalandโs precision is on point in the all-new ๐ท๐๐๐๐๐๐ ๐ฎ๐ฟ ๐ฏ Designed with ๐ฎ๐๐๐๐๐๐๐ uppers for precise ball control, and the Nike ๐ช๐๐๐๐๐๐ ๐๐๐ ๐ท๐๐๐๐ for powerful cuts, the ๐ท๐๐๐๐๐๐ ๐ฎ๐ฟ is here to help you own the top corner like Erling.
Different game ๐น Same aim ๐ฏ @erling.haaland only sees top corners in the ๐ท๐๐๐๐๐๐ ๐ฎ๐ฟ- a boot made with precision to achieve your perfect goals.
Precision On Point ๐ฏ โPhantom Luna is for all the playmakers. Players who need that precision- whether in passing or goal scoring.โ - Deyna Castellanos @deynacastellanos brings game-changing cuts and unmatched precision to the pitch with the all-new ๐ท๐๐๐๐๐๐ ๐ณ๐๐๐ boots at her feet.
Digital Copywriting: Landing Pages, Product Pages, Push Alerts, Out of Home, and App Threads
Click each execution to take a closer look
The Nike Football Creative Team:
VP of Menโs Team: Dave Frank
Creative Director: Caroline Bleeker
Narrative Director Martha Martinez
Art Director: David Oliva
Narrative Manager: Beau Bernstein
Writers: ๐โโ๏ธ and Jared Christenson
Designers: JP Managa and Ed Kersh
Digital Designer: Steven Oey
Digital Producer: Nial Givens
Sr. Studio Manager: Amanda Conley