Nike InfinityRN 4
True to the spirit of Runners Helping Runners, the InfinityRN 4 is a road-running shoe for those seeking the sensation of support. The idea behind the shoe is to keep you connected to your run crew, your city and the world. Like a support network, the Infinity RN4 is there for you with every step.
As one of the writers, I collaborated with the narrative team on consumer-facing headlines, as well as colorway names for the shoe. I also wrote social captions and partnered with designers for mantras we featured on our social channels.
Consumer-facing line: Support is All Around You & Give Your Feet a Hug
Social Copywriting: @NikeRunning
Take it from @aurelielouisalex — balance is key. 🧘♀️✨ That’s why she runs in the InfinityRN 4. All-new ReactX foam creates a hugged-in feeling that lasts, and lasts so she can just get up and run without a second thought. When she isn’t running, she’s finding her flow with yoga. It allows her to listen to her body and reset before she’s out the door again. Hit the link in bio to give your feet a hug. 🤗
They deserve it (and so do you). 😊❤️ With ReactX cushioning, every stride in the new InfinityRN 4 feels like a warm embrace. Grab your pair at the 🔗 in bio.
ReactX foam ✅ Stretchy Flyknit ✅ Wider midsole ✅ Support is all around you with the new InfinityRN 4. It feels like a hug from a friend, a smile from another runner or a high-five at the end of a run. Now available in North America. Coming soon to the rest of the world. 🌎
Support is in the city at dusk. Support is in the shops you pass daily. Support is in the smiles you receive from other runners. Support is all around you.👟💚 The InfinityRN 4 is your supportive companion for those “I just feel like running” kind of runs. Get ready for unwavering support in every stride.
When it comes to running, @franckiesmall doesn’t overthink it. He puts on his InfinityRN 4s and just runs. The design and pop of color motivate him to get outside, while the people he sees along the way keep him going. Featuring ReactX cushioning, the InfinityRN 4 introduces you to a hugged-in sensation and unparalleled comfort, empowering you to run worry-free—anytime, anywhere. Hit the link in bio to give your feet a hug. 🤗
Vibrant. Supportive. A burst of energy. 💥🔋 That’s how we want runners to feel when wearing the new InfinityRN 4. And that’s why we named the colorway, Electrolyte Brights. Inspired by runners just getting into the world of running, this color symbolizes the things that support runners the most: hydration, nutrients and a community that keeps them going. 🫶
The Nike Running Creative Team:
Senior Art Director: Dave Frank
Narrative Director: Amie Champagne
Art Director: Jack Saunders
Writers: 🙋♀️ and Sydney Bonner
Designer: Nico Kenji
Digital Designer: Jon Reed
Digital Producer: Matt Hutchinson
Sr. Studio Manager: Drew Harrison
Producer: Marisa Lentoni
Project Coordinator: Jacey Delaney